but warming trends are on their way, at least that’s what the weather guys tell us.
Speaking of cool, we went retro for this year’s event poster. Sure would be neat if there was someone out there still using hand silk-screening on that crappy cardboard they used to use. Funny to think those old posters we used as parts-box bottom reinforcements or stuffed in front of the truck’s radiator on cold mornings are now considered “art” and are worth some serious cash on Ebay. Maybe in 40 years, this one will be a coveted “Vintage” example of the genre? Probably not, but I’m going to keep my copy just in case.
It was really fun doing the research for this project. We started first by dragging out a bunch of old photos I’d acquired from a Spokane-based photographer who worked races in the 1960’s and early 1970’s. We wasted plenty of time just wandering through these great pics. Towards the bottom of the pile was the photo you see above, and we all just stopped and said “that’s the one!”
I love the variety of gear these guys are wearing. It wasn’t many years after this that safety gear became very homogeneous and riding couture turned us into a bunch of cookie-cutter clones, albeit a bunch of much safer clones, but there’s something really cool about the yard sale look here.
Next came the text. Seems like an easy prospect, but everything I did looked WRONG. Although I’ve dabbled in art for years, I never really studied graphic arts or the history of graphic artists. I ended up spending plenty of time online reading about old advertising and printing companies, and how their artists would usually hand paint or letter the main text on most posters, and how they could pop one of these beauties out in no time flat.
This explained why, no matter what font I used or how hard I tried, I couldn’t get the new poster to really have that true old-school feel. So, back to the drawing board (literally) and some hand-drawn embellishments to the main text did produce a more vintage-worthy final product.
What do you think? Did we get it right?